How to Create Unique Vape Pen Packaging in a Highly Competitive Market
Vape pen use has increased tremendously in recent times with many of them taking it up as a lifestyle choice. Vape pens are nice to use and hold, however, the downside is that as a result of the increased use, the vape pen market is getting more and more competitive. As vape pen brands battle for Customer’s attention, the packaging of vape pens becomes critical as it differentiates it from others. There are many interesting and creative ways to create vape pen boxes that would both protect your product and leave a lasting impression on the potential customer.
For example, if you enter a store that has all types and brands of vapes, what would convince you to buy from one company over the other? Most of the times packaging is what attracts us first. This emphasizes the point on why more and more brands are spending time making unique and attractive custom vape pen boxes while also assuring their products safety in order to make sales, especially in this rapidly growing industry. In this guide, I will show you the tips and tricks on how you can effectively remodel your boxes for increased sales.
Vape Pens Take Center Stage
Vape pens appeal to so many people today because of the Generic appeal and the ease of use, their popularity only began to increase about five years ago when the products expanded beyond the “exclusiveness” of only being found in tobacco shops. Vape pens have gained the favor of most individuals, whether smokers or not and as more and more brands fill the market with their unique make, the competition only becomes tougher.
Their ease of use is very hard to ignore. Vapes are small and portable hence can be easily stored in a pocket or purse which makes them useful while traveling. Users find it more convenient as they can conveniently vape their favorite flavors without the need of the frustration that is usually so common with picking up a cigarette.
This trends is also due to the selection available. Everyone is catered for with range of fruity blends to classic tobacco notes. Companies are bound to come up with new flavors or formulations to entice the consumers.
Vape pen marketing has also been aided by social normalization. It’s no longer a shameful act, many consider it a hip style now. As a result, companies have started shifting their focus on designing items that are suitable for the 21st century people.
Identifying Your Intended Target Market
You must know your target audience while developing those vape pen boxes. This fact defines every detail concerning your package.
Let’s analyze the age of your customers, are they teenagers who want to look trendy, or they are matured older customers. This makes the design of products very easy as preferences can be easily incorporated.
Then consider their way of life. Do they care about small size and ease of transportation? Or luxury and beauty are more important for them? Making the design according to them can help you stay ahead of competition.
Let’s not ignore the concept of brand loyalty. There are consumers who use the same brands as long as their values remain intact. Through packaging, a message is sent as to what the brand believes in; for instance, whether it is eco-friendly, creative, or community driven.
Also, reach out to your prospective clients via surveys or social media requests for comments. Whatever feedback they give brings to light the most interesting aspects of a vape pens box design.
Design Elements to Consider for Vape Pen Boxes
One of the ways through which customers can be satisfied is by understanding the color scheme the box should contain. The colors should also be appealing to the target market.
Graphics are of significance to capture customer attention too. Pictures, animations, and symbols are important in differentiating the boxes on the shelves that have been designed using the same patterns.
Typography is equally important as it gives a certain decor trend. The typography should be readable but should not have the basic style of any ordinary font.
Incorporation of a name and a slogan should not be ignored, they should appear prominently but integrated to enhance recall value, but not to confuse the buyers.
Taking design into consideration, beauty is not really essential to breathe life into a beautifully-packed box, but it is the essence of the product and what will bring joy to the customer even after they have finished unwrapping the product because the box is also protecting the product.
Creative Finishing Options with Impressive Packaging Materials
Nobody wants to use a plain and dull wallet, right? That’s the same case with your vape pen packaging box. Invest in the correct materials and finishes and make sure both the packaging and the product stand out. This can also be a big problem since the crisis is flooded with a lot of options. Know your brand and target audience and select accordingly.
For example, using cardboard and kraft is a good choice because the materials themselves are recyclable and the properties also allow for vivid printing. This increases the total value of the package since the sturdiness is not compromised and a reasonable structure is built. If the goal is electrifying the audience use rigid boxes or specialty papers that offer an upscale look with a different texture.
It should come as no surprise that vape pens for sale are put inside of custom boxes that display various graphics and text on them. Having a special finish is vital to the custom box as it is what appeals to eye as the pen itself is many times enclosed. Consider also the pressure and gloss lens on the custom box; either gives a rather end smart or formulated barb to the design.
Additionally, depending upon the style and complexity of the embossed design, the embossing may range from subtle to painful. There’s also the option of foil stamping varying styles, glimmering polish, or gentle matte, the choice ultimately goes down to the design and the purpose. Sometimes it is better to cut out windows so the pen can be seen, this draws in the customer without them having to open the entire package. These sauces will stack the customer’s options nicely.
In this day and age, brands that are actively pursuing sustainability are becoming more favorable quietly, don’t out of place. Not only is this a better option from an environmental standpoint, but it is also good marketing because of the branding it instantly gives you. You however need to market it actively.
Choosing the right materials and great finishes should be worth the investment as you go through this competitive environment of vape pen packaging design.
